The one stop shop for organisations requiring a quick, clear and actionable source of on-line demographic data.
Do you need access to demographic information? If the answer is yes, subscribe to Location Analyst UK. You can get access to UK census data, and award winning market segmentation data in simple, easy to read, local area information reports specified by you. The report packs include sections on population statistics, age analysis, employment data and many others. The interactive mapping section allows you to map drive-times around your locations and view your customers.
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What is Location Analyst?
How can I get access?
Use Cases and White Papers
Other Products and Services
What is Location Analyst?
You can use 'Location Analyst' to answer questions like:
Is that site a good location for me?
What potential for my goods or services are there in that area?
What type of people are my existing customers?
Where should I expand to next?
Where are my customers?
Where can I find more customers?
Where are my competitors in relation to my locations?
Our off the shelf reports include maps, charts and tables to help your understanding; or tailor the data to meet your own requirements.
What are the benefits to a licensed user?
Flexible, easy to use web application
Annual license fee for 24/7 unlimited access
All data is automatically updated so you always have access to the most up-to-date information
Output is displayed in clear, easy to read reports including charts, maps, graphs, tables and executive summary text
Create and save your own catchments for ongoing analysis and reporting
Import your customer or site locations to quickly map
Download reports in a consistent format for comparison
Access to subscriber only 'how to' guides
Office hour telephone support
Access to Experian's award-winning consumer segmentation Mosaic (subject to subscription), used by more than 10,000 organisations world-wide
What can a licensed user do?
Quickly define areas to your specification by distance, drive time, or by using mapping to create your areas
Generate 'quick stats' to check the study area is correct, removing wasting time creating incorrect reports
Produce high quality standardised reports
Import and store your data for customer analysis and mapping
Customise your reports by including your own logos
Allows multiple reports to be created in one process
Email notification upon report creation allowing you to multi-task
Reports are stored securely online allowing you time to download them
How Can I Get Access?
Sign-up for your free trial now
You can sign up for a trial today to get FREE access to the system including our 'Summary Demographics' report which you can use to get key demographic information for any area in the UK. With a trial, you get access to a sample of what the system can do to support your marketing and location decisions. One of Experian's Marketing Services sales team will contact you during the trial period to tell you about the full potential of Location Analyst.
Paid subscriptions for the system are on an annual licence basis, giving you the flexibility to run numerous reports and data on different areas without worrying about the cost of each individual report.
Experian has a vast network of clients utilising their products and, with permission, is able to publish case studies that detail how the client has used Experian products to drive forward their business performance. Experian also produce white papers covering a wide variety of topics, providing thought leadership, best practice and insight in to how Experian segmentation products can be utilised by clients.
Clicking Find Out More at the bottom of this page will take you to a dedicated section that describes many of Experian's products and services and provides you with more detailed descriptions and any associated collateral.
Segmentation Portal - Mosaic UK segmentation divides the UK population into 15 Groups and 66 more detailed types. It uses over 400 data variables and paints a unique picture of UK consumers based on their demographic characteristics, lifestyles and behaviour. As Mosaic is enabled across channels it gives you a joined-up approach to gaining insight and targeting consistently, see the new Mosaic UK Interactive Guide.
Intact - Do you need to reduce wastage on mailing campaigns, improve response, conversion and ROI, and protect your brand reputation? If so, our online data cleansing service providing access to suppression files and data enhancement can help.
iCoder Online - iCoder delivers your licensed view of Experian's ConsumerView database by providing a single, definitive and consistent outlook of UK consumers. The platform enables you to enrich your customer data by linking it to the 49 million UK individuals available within ConsumerView. iCoder allows you to utilise your customer data to create valuable insight quickly and dynamically.
Follow the link below to access information about many of Experian's product and services. To get a greater understanding of how we can help you Know, Get and Keep more customers, please contact your account manager or call 0844 481 9922.
